The Mumbai monsoon had just begun, a gentle drizzle turning the streets slick. Inside Astraea’s apartment, the aroma of fresh ginger tea mingled with the quiet hum of the city. Vardaan, curled up on the sofa with his notepad, looked a little pensive.
“Astraea,” he began, without looking up, “we talk a lot about fancy financial services, but honestly, what feels most overwhelming for many small business owners like me is just… ‘financial planning.’ It sounds like a big, scary spreadsheet exercise, not something that actually helps you grow.”
Astraea smiled, placing a steaming cup in his hand. “That’s exactly the misconception, Vardaan! At 21DEGREES, we see financial planning not as a chore, but as your business’s personal GPS. It’s the map and compass that guides you towards growth and success, not just a bunch of numbers.”
Step 1: Knowing Your Starting Point – Your Current Cash Flow
“Think of your business’s money like water flowing through a garden,” Astraea explained. “Before you can decide where to add new plants or build a pond, you need to know exactly how much water is coming in and where it’s going out. That’s your current cash flow.”
Vardaan scribbled. “So, income in, expenses out?”
“Precisely! It sounds simple, but many small businesses don’t consistently track it,” Astraea emphasized.
- Track your income: “Every single rupee that comes in – from sales of your products, services you provide, anything at all – write it down. Know your revenue streams.”
- Categorize your expenses: “Then, look at what goes out. Rent, salaries, that fancy marketing campaign, raw materials – put them into buckets. Some are fixed (like rent, same every month), others are variable (like supplies, changes with how much you produce).”
- Calculate the flow: “Finally, subtract your total expenses from your total income. Is the number positive? Great! Is it negative? Time to find out why. This gives you a clear picture of your business’s financial health right now.”
Step 2: Peeking into the Future – Forecasting
“Once you know where you stand today, it’s time to look ahead,” Astraea continued. “This is where we forecast your revenue and expenses. It’s like trying to predict tomorrow’s weather – you look at past patterns and current conditions.”
- Revenue Projections: “Based on your past sales, market trends, maybe a new product launch, try to estimate how much money you expect to make in the coming months or even a year. Be realistic, but also ambitious!”
- Expense Projections: “Similarly, think about your upcoming costs. Are you planning to hire new staff? Will your rent go up? Do you anticipate higher marketing spending? Account for these.”
“So, it’s about anticipating both good times and potential hurdles?” Vardaan clarified.
“Exactly! It helps you prepare, rather than being caught off guard,” Astraea confirmed.
Step 3: Setting Your Destination – Aligning Goals
“Now, the most crucial part,” Astraea leaned forward. “Your financial plan isn’t just about numbers; it’s about making your business dreams come true. You need to align your financial goals with your overall business strategy.”
“What does that mean?” Vardaan asked.
“It means asking: ‘What do I want my business to achieve?'” Astraea explained. “Do you want to expand into a new city? Launch a new product line? Double your customer base? Each of these business objectives has a financial cost and a financial target.
- Business Objectives: “Say you want to ‘increase revenue by 30% next year’ or ‘open a second branch.’ These are your big picture goals.”
- Financial Goals: “Then, break them down. To increase revenue by 30%, you might need to ‘reduce customer acquisition cost by 10%’ or ‘increase sales team commissions by 5% to incentivize more sales.’ To open a second branch, you need to ‘save X amount for rent and initial setup’ and ‘project Y sales from the new location.’ Your financial goals should directly support your business objectives.”
Step 4: Keeping Your GPS Updated – A Dynamic Plan
“A financial plan isn’t a book you write once and put on a shelf,” Astraea emphasized. “It’s a living, breathing document. It needs to be dynamic.”
- Review and Update Regularly: “Life happens, markets change. So, look at your plan every quarter, or at least twice a year. Is it still relevant? Do you need to tweak it based on how things are actually going?”
- Scenario Planning: “What if sales suddenly dip? What if a big client leaves? Or what if you land a huge unexpected order? Think about ‘what-if’ scenarios. How would your financial plan handle them? This prepares you for both challenges and opportunities.”
- Monitor KPIs: “Finally, keep an eye on your Key Performance Indicators (KPIs). These are like the dashboard lights in your car – they tell you how you’re doing. Things like revenue growth, profit margins, and cash flow are vital KPIs. Are you hitting your targets? If not, why not?”
Astraea’s Quick Tips for a Solid Plan:
“Just a few pointers to make it easier,” Astraea added, pouring herself a refill.
- Use Tools: “Don’t do it all in your head! Even a simple spreadsheet can help. There are also great financial planning software options available.”
- Seek Professional Advice: “You don’t have to be a finance wizard. Consult with a financial advisor or an accountant. They can help you spot things you might miss and ensure your plan is robust. This is exactly what 21DEGREES helps with – turning it into a growth tool.”
- Cash Flow is King: “Always, always prioritize understanding and managing your cash flow. It’s the lifeblood of your business. Without enough cash, even profitable businesses can struggle.”
Vardaan closed his notepad, a much lighter expression on his face. “Wow, Astraea. You’ve made ‘financial planning’ sound… manageable, even exciting! It’s not just about crunching numbers, it’s about strategically charting your path to where you want your business to be.”
“Exactly!” Astraea concluded, leaning back with a satisfied sigh. “It’s about making informed decisions, securing your future, and truly driving growth. Now, what’s next on our chai-time agenda, Vardaan?”
