Every business should learn a few things from Sadhguru JV. I canโt comment on him being a mystic or not, but what I do know is that he has one of the most brilliant minds when it comes to building something people connect with. And thatโs something every entrepreneur should take notes on.
In 2016, I had my first encounter with Sadhguru when I visited the Isha Foundation. My life turned around after that and it actually did for goodโno doubt about it.
No one sells you anything at Isha, but everyone talks about everything offered by Sadhguru or the center. The way itโs positioned makes you feel that if you donโt get it, youโll regret it for the rest of your life.
Their programs start at 5 AM and go on till 9 PM. You barely get time to just chill or roam around the ashram freelyโeverything is structured so meticulously.
The yoga and meditation classes? Top-notch. But the real magic is in those 3-hour pre-recorded video classes where they plant the seed.
By the time youโre done, youโre convinced that everything thereโbe it the overpriced clothes or the ridiculously expensive waterโis the best thing for your well-being. You stop comparing, you stop questioning.
Sadhguru talks about letting go of materialism, yet Isha has one of the most well-oiled sales machines Iโve ever seen. You donโt even realize youโre being sold toโuntil you check your credit card statement.
And hereโs the best partโevery time someone from Isha foundation talks to you, they tell you about another course. But to attend that, you need to complete another course first. And if you canโt make it to the ashram? No problem. You can do these courses online as well. The structure, the positioningโitโs beyond amazing.
And thatโs the key lesson for businesses: Donโt sell. Create an aura. Build your product, service, or brand in such a way that people believe it will make their life better.
If people genuinely feel that what you offer will improve their life, they will buyโwithout you having to push it.
Your product or service might not be perfect today, but your mindset for making it better every day can be. And thatโs what creates long-term success.
Also, yoga is actually what makes your life amazing. Do it. Regardless of whether you see Sadhguru as a mystic or one of the most sorted businessmen ever.
What do you think? Have you seen similar strategies play out in other businesses?
