When Arjun launched his e-commerce brand selling minimalist home decor, he thought he had the essentials in place: a Shopify store, Instagram ads, and a reliable supplier.
But within six months, he found himself drowning in confusing numbers, rising marketing costs, and a gut feeling that things weren’t adding up — even though sales were.
He didn’t need an accountant.
He needed a virtual CFO.
Why E-commerce Needs More Than Just Sales
Scaling an e-commerce business isn’t just about growing revenue. It’s about growing it profitably.
From inventory cycles to shipping costs, from paid ad ROAS to return rates — everything is tied to your cash flow and margins. And this is where most founders struggle.
A virtual CFO steps in as your financial co-pilot — tracking what matters, tightening where needed, and planning months ahead.
How a Virtual CFO Makes a Difference
At 21DEGREES, we’ve worked with several e-comm brands — from niche apparel stores to health supplement startups — and here’s what we’ve consistently delivered:
1. Inventory & Working Capital Planning
Running out of stock is bad. Overstocking is worse. A virtual CFO helps strike the perfect balance by analyzing sell-through rates and forecasting demand based on real data.
2. Digital Ad Spend Optimization
Are you burning cash on Meta or Google ads without real returns? Your CFO helps track Customer Acquisition Cost (CAC), Lifetime Value (LTV), and return on ad spend — ensuring every rupee brings value.
3. Burn Rate & Profitability Analysis
Sales can look great, but your burn tells the real story. We monitor margins, fixed vs. variable expenses, and help you move from “just surviving” to sustainably scaling.
4. Fundraising Readiness
Thinking of raising capital? A virtual CFO makes sure your financials are clean, projections are tight, and you’re ready for investor scrutiny.
From Chaos to Clarity
The e-commerce space is fast, competitive, and cash-sensitive. Having a full-time CFO might be overkill (and expensive) — but a virtual CFO gives you that edge without the overhead.
Think of it like hiring an expert to help drive while you focus on the road ahead.
🔗 Want to see how 21DEGREES has helped e-commerce brands scale profitably?
Visit 21degrees.in — and let’s build your financial engine for growth.